Performance Creative — Hawai‘i-Based

AD CREATIVE BUILT TO HOOK, HOLD, AND CONVERT.

UGC-style video, product and brand films, and static ads for DTC and e-commerce brands — produced with AI, so you test more angles for less.

Get in touch

See the work

HOOK — HOLD — CONVERT — HOOK — HOLD — CONVERT — HOOK — HOLD — CONVERT

Capabilities

CREATIVE SYSTEMS THAT MOVE.

01 / Fast iteration

UGC-STYLE VIDEO

UGC-style video ads for paid social. Every video ships with written hook variations, because the first three seconds decide whether the rest of the ad matters.

01 / Fast iteration

UGC-STYLE VIDEO

UGC-style video ads for paid social. Every video ships with written hook variations, because the first three seconds decide whether the rest of the ad matters.

02 / Brand signal

PRODUCT + BRAND VIDEO

Short-form cinematic video for product-led brands, 15 to 30 seconds, built for paid social and product pages.

02 / Brand signal

PRODUCT + BRAND VIDEO

Short-form cinematic video for product-led brands, 15 to 30 seconds, built for paid social and product pages.

03 / Testable concepts

STATIC ADS

Static ads for testing and scaling. New angles, new headlines, new formats, produced fast enough to keep up with your ad account.

03 / Testable concepts

STATIC ADS

Static ads for testing and scaling. New angles, new headlines, new formats, produced fast enough to keep up with your ad account.

01 / UGC

UGC THAT EARNS THE NEXT SECOND.

POSTPARTUM VITAMINS — TEACH-THEN-SELL

Your prenatal is not saving your hair postpartum.

SILK PILLOWCASE — PROBLEM TO SOLUTION

I switched one thing and my skin cleared up in two weeks.

SKINCARE CLEANSER — TESTIMONIAL / STORY

This cleanser literally burned my face the first time I used it.

BEARD DYE — DEMO-FIRST

My girlfriend started calling me grandpa. I didn’t laugh.

02 / Video

CINEMATIC PRODUCT STORIES.

GREYHOUND ENERGY

AUDIO HARDWARE

03 / Statics

STATIC SYSTEMS, BUILT TO TEST.

01 / Hero Product

02 / Lifestyle

03 / Problem-Solution

04 / Social Proof

05 / Education

06 / Premium Brand

07 / Comparison + CTA

One product, three hooks — this is the actual deliverable: test volume for the feed.

1 / Problem-First

2 / Authority

3 / Social Proof

Some work shown is spec — self-initiated concept work created to demonstrate capability. Spec pieces are not affiliated with, commissioned by, or endorsed by the brands shown.

EXPLAINER & BRAND FILMS

For products that need more than three seconds.

01 / PACKAGES

START HERE

TEST THE WORK

1 UGC ad + 5 static ads. Hooks, thumbnail, and copy variations included. The low-risk way to see how I work.

STARTING AT $500

UGC

UGC AD PACK

3 UGC ads, 3 written hooks each — nine angles to test. Thumbnails and full usage rights included.

STARTING AT $650

UGC

UGC AD PACK

3 UGC ads, 3 written hooks each — nine angles to test. Thumbnails and full usage rights included.

STARTING AT $650

LAUNCH

LAUNCH KIT

30s product film to lead + 10 static ads to test and retarget behind it. A full launch set from one product.

STARTING AT $875

LAUNCH

LAUNCH KIT

30s product film to lead + 10 static ads to test and retarget behind it. A full launch set from one product.

STARTING AT $875

ONE PRODUCT. MULTIPLE ANGLES.

Every package is built around creative testing — not just producing one asset.

Bigger launch or ongoing content? Let’s scope it.

02 / À LA CARTE

UGC AD

$250

Up to 30s · 3 written hook variations · thumbnail

PRODUCT & BRAND FILM — 15S

$300

Cinematic, product-led · sound design · platform exports

PRODUCT & BRAND FILM — 30S

$450

Extended cut, more scenes · sound design · platform exports

STATIC TESTING PACK — 5

$350

One product, multiple angles · copy + headline variations

STATIC TESTING PACK — 10

$600

Full testing sweep · copy + headline variations

INCLUDED ON EVERY PROJECT

Full commercial usage rights — forever. No usage fees, no renewals. Plus 2 revision rounds and platform-ready exports (9:16, 16:9, or 1:1).

20% OFF

KAMAʻĀINA RATE

Hawaii-owned businesses get 20% off all work. Based in Honolulu, committed to local brands.

PAYMENT

50% deposit to start, balance on delivery.

REVISIONS

2 rounds included. Additional rounds $50 each.

WHO YOU’RE WORKING WITH

I’m Diego. I produce every project myself — no account managers, no hand-offs, no junior team. AI production is why you get multiple angles to test instead of one asset to hope on, delivered in days instead of weeks. Based in Honolulu.

WHAT CLIENTS SAY

★★★★★

“Diego’s product video showed the hotel exactly what the space could become. I walked into the pitch and walked out with the Waikiki location.”

RON GALINDO

OWNER & FOUNDER, SURF IN THE CITY

SECURED WAIKIKI LOCATION

★★★★★

“Diego formatted my product images to Amazon’s specs and built a product video that made my listing stand out from other sellers. He saved me hours of work.”

RICHARD DETTY

CERTIFIED AMAZON SELLER, SONOFHAWAII LLC

SAVED HOURS · LISTING STOOD OUT

Start a Project

GET A CREATIVE PLAN.

Send me your product and a current ad. I’ll show you three creative angles I’d test — no pitch deck, no discovery-call gauntlet.

diegofranchcreative@gmail.com

All work shown is speculative advertising created for portfolio purposes. Not affiliated with or endorsed by any brands featured.